Microsoft is launching rebranded Microsoft News apps for both iOS and Android today, alongside using its news engine to power news across a variety of Microsoft products. While the MSN name is going away on Android and iOS, the site itself will remain branded as MSN.com, a portal for news that the software maker launched back in 1995.
"Microsoft News is the new name for our news engine that powers familiar sites like MSN.com, and our newly redesigned Microsoft News app for iOS and Android," explains Rob Bennett, editor-in-chief of Microsoft News. "Microsoft News also powers news on Microsoft Edge, the News app in Windows 10, Skype, Xbox and Outlook.com."
Microsoft is combining curated news from more than 1,000 "premium publishers" and 3,000 brands with human editors and artificial intelligence. Microsoft's AI scans more than 100,000 pieces of content every day, and processes it to determine its topic, popularity, and freshness. Microsoft News uses more than 800 editors worldwide to curate the top stories each day and present them in this new mobile app, on MSN.com, and elsewhere.
The newly designed Microsoft News app is available on iOS and Android today, and includes a dark mode, better integration with iOS and Android widgets, continuous reading, and breaking news alerts.